Customers

Scrum is about shipping fast(er). But it is also about building what the customer needs. These are two sides of the same coin. Although the former is often at the forefront of attention (also thanks to DevOps), the latter is frequently forgotten. Think about it; how often do you have real customers or real users present during Sprint Reviews? How often do developers talk with real customers and users? Although I understand why, this is not helped by the the official Scrum Guide. It has exactly zero references to ‘customers’ or ‘users’, and abstracts them away behind the business…