Marketing

Yes, you can generalize Scrum to non-IT work, such as marketing- and content-generation. And it actually yields similar benefits; more work gets done, increased transparency, sharing of knowledge and increased motivation due to clear shared goals. In 2015 I had the opportunity to help two marketing- & content-teams at Kaarten Carrousel get started with Scrum. The teams have now broken through the 20th sprint-marker and moved into a larger, more spacious building, so this is a good opportunity to share how this came to be, what worked and what didn't. About Kaarten Carrousel If you live in the Netherlands, and…