Agile

Imagine walking through a supermarket. Hundreds of products are vying for your your attention. Often, the only thing you can actually see is the packaging, not the product itself. Unless you know exactly what you need, packaging is an important part of what draws us to purchase a product. What kind of story does it tell? What benefits does it emphasize? What kind of visuals are used to convince you? What about fonts or the name of the product? How is it described in the packaging? ‘Design The Box’ is a fun, creative exercise to help teams step into the…

Building Awesome products requires a deep, emphatic understanding of your users. What do they need? What drives them? How do they experience a particular product or process? In this post I explain how to use Empathy Maps and interviews with users to build this understanding. About Empathy Maps Empathy Maps are a simple, powerful tool to build understanding of your users. It is no wonder that they are the nuts and bolts of UX-designers and are commonly used in Design Thinking. The name derives from 'Empathy', which refers to the ability to understand what another person feels and thinks. A…

In a previous post I talked about the 'case of the missing users & customers in Scrum'. While there's a lot of focus (also thanks to DevOps) on 'shipping fast', we often forget that 'shipping fast' and 'building what the user needs' are two sides of the same coin. It's wonderful to ship fast. But without actively involving the user, it is nothing more than a technical exercise. How can we build good products if we never talk or see real-life users? In this post I offer 7 powerful ways to make this kind of interaction happen (directly and indirectly)…

Scrum is about shipping fast(er). But it is also about building what the customer needs. These are two sides of the same coin. Although the former is often at the forefront of attention (also thanks to DevOps), the latter is frequently forgotten. Think about it; how often do you have real customers or real users present during Sprint Reviews? How often do developers talk with real customers and users? Although I understand why, this is not helped by the the official Scrum Guide. It has exactly zero references to ‘customers’ or ‘users’, and abstracts them away behind the business…

If you're a Scrum Master, Change Agent, Agile Coach or otherwise interested in involving and tapping into the wisdom of everyone, Liberating Structures are a wonderful extension of your toolkit. In this post I explain why and offer some concrete examples. If you'd like to experience Liberating Structures first-hand, Johannes Schartau and I gladly invite you to join our workshop at Scrum Day Europe 2017. The way we communicate in groups is broken Ever been part of a status meeting where most people are checking their phones or staring into the distance? Ever been part of a brainstorm where only…