Design Thinking

Imagine walking through a supermarket. Hundreds of products are vying for your your attention. Often, the only thing you can actually see is the packaging, not the product itself. Unless you know exactly what you need, packaging is an important part of what draws us to purchase a product. What kind of story does it tell? What benefits does it emphasize? What kind of visuals are used to convince you? What about fonts or the name of the product? How is it described in the packaging? ‘Design The Box’ is a fun, creative exercise to help teams step into the…