Users

Imagine walking through a supermarket. Hundreds of products are vying for your your attention. Often, the only thing you can actually see is the packaging, not the product itself. Unless you know exactly what you need, packaging is an important part of what draws us to purchase a product. What kind of story does it tell? What benefits does it emphasize? What kind of visuals are used to convince you? What about fonts or the name of the product? How is it described in the packaging? ‘Design The Box’ is a fun, creative exercise to help teams step into the…

Building Awesome products requires a deep, emphatic understanding of your users. What do they need? What drives them? How do they experience a particular product or process? In this post I explain how to use Empathy Maps and interviews with users to build this understanding. About Empathy Maps Empathy Maps are a simple, powerful tool to build understanding of your users. It is no wonder that they are the nuts and bolts of UX-designers and are commonly used in Design Thinking. The name derives from 'Empathy', which refers to the ability to understand what another person feels and thinks. A…