UX

Building Awesome products requires a deep, emphatic understanding of your users. What do they need? What drives them? How do they experience a particular product or process? In this post I explain how to use Empathy Maps and interviews with users to build this understanding. About Empathy Maps Empathy Maps are a simple, powerful tool to build understanding of your users. It is no wonder that they are the nuts and bolts of UX-designers and are commonly used in Design Thinking. The name derives from 'Empathy', which refers to the ability to understand what another person feels and thinks. A…